Tuesday, 16 August 2016
MODA | Fall Fashion and Your Personal Brand
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FASHION.

You can't ignore it. It matters. It changes lives. It makes you money. It helps you to reach your goals. It helps you to be noticed. It helps you sell. It helps to create your legacy. It sets you up for success daily.

You need to care. We no longer live in a world where image can be overlooked. Social media, headshots, LinkedIn and so on…You are not invisible.

It has been well over a decade since our leap into the world of fashion, image and brand. It has been exciting and we are not slowing down! Even though we are honored to work with incredible corporations and train thousands of people, our team still enjoys being able to serve the individual with fashion and image. Fashion plays such an integral role in elevating your personal brand, expressing your value and being seen for who you are rather than your image lying about you.

(Picture on left available now at nordstrom.com)

Personal Brand changes begin with fashion. Image, and being the best you that you were created to be, is key when showing the world, your boss, your partner, your community and your kids who you are. You may not say a word, but your image is speaking for you and at a faster rate than you could even imagine.

Imagine, in ¼ of a second, people trust you or they don't. Harvard Med tells us that. No promotion lately? Rocky time trying sharing your brand at work? Not being noticed for your talents? People don't appreciate your value?

Start.With.Fashion. It is a game changer.

This week we talk with the ladies about fall fashion and trends. Next week, the men.

Fall fashion is here and it's a great season overall. The 90's have resurfaced the mistakes you can make are abundant with this trend (Think combat boots and slip dresses with t-shirts…ick), and you must be able to navigate the racks to ensure personal brand consistency. Trends can lead you down the wrong road, but you can wear them if you add each piece to your wardrobe just the right way. Just because it looks good on, does not mean that it represents who you are. There is a big difference between looking good and being perceived as a consistent brand. Mistakes can be made we will navigate those waters for you while saving you time and money.

Please call our office today for more information! We are scheduling fall shopping appointments now and we would love to serve you.

Warmest Regards,

Mila


Trends we love…

Camel (Shades of tan)
Arguably the chicest, most classic color there is in fashion. Always in style and worth every penny when it comes into season in abundance. From outwear to trousers, a trend worth trying. The right camel coat can be worn with your little black dress or a pair of trendy jeans.

neimanmarcus.com

 

Shearling

Why not be interesting with your outer wear pieces? Have you worn the same black coat for the past ten years? You know, the one that is pilled and can't be salvaged even if you went through an entire lint roller? Time for something new.

Have you ever thought can I be warm without having to wear a sweater that adds 10lbs? You're not alone outerwear and vests is the answer. Let us show you how.


neimanmarcus.com

 

The Blouse
Showing off the shoulder and/or having an interesting sleeve is the way to go. Ruffles anyone? Asymmetrical cuts? All in. But, you don't want to looks as if you couldn't afford the other half of your shirt. You can look feminine at work if you want to IF it complements your brand. Have fun this season with blouses whether you are pumpkin picking with the kids or getting ready for your board meeting.



neimanmarcus.com
 


neimanmarcus.com

Fall Floral

From shoes to outerwear, fall florals are back. These can make a serious statement about your fashion know-how. Don't be afraid if the jacket is too much, try a shoe. Whatever you do, don't be boring.


neimanmarcus.com

 

Leopard!
A touch of leopard is never wrong. Shoe, scarf, jacket, coat or blouse. Try it!

neimanmarcus.com


neimanmarcus.com

 

Rich Berry Shades
Dresses, sweaters, capes, booties or any type of shoe - try it in this color!



Your Personal Brand and Company Brand must be built and then be fortified. Let MODA help you to build your Personal, Corporate and Employee Brand. This is what we do. This is our passion.

We would love the opportunity to serve you and your company.


Contact us today for more information on Personal Brand Coaching, Fashion/Image Consulting, Corporate Seminars, Workshops and Keynotes.

Email info@modaimageconsulting or call 615.656.4279 for more information on individual or corporate services.


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary

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Posted on 08/16/2016 8:58 AM by Mila Grigg | CEO
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Tuesday, 2 August 2016
Mila Grigg quoted by the Society for Human Resource Management on Starbucks and Brand
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We are always honored to be a resource for corporations, associations and publications across the globe. The Society for Human Resource Management recently contacted MODA to discuss the new policies that Starbucks has instituted and hear our feedback on brand and image.

We were quoted in the column, but you can see the pieces of our interview below that were not included in the final column. These questions are what corporations are asking us daily. How do we help our employees to build their personal brand while also supporting and complementing the corporate brand? Employee brand training is the answer. It is not enough to say, this is our brand and hand employees a brand manual if they read it, they may not understand its value or how it relates to them daily. Your employees are the brand ambassadors for your company they either represent you or help you to blend into mediocrity. If you haven't trained your employees, don't have a brand manual or are wondering what your brand is call us!


From the column, "Starbucks' decision this month to let its 150,000 U.S. and Canadian workers sport any hair color they like-whether brown, blond, purple or green-illustrates how the company is balancing the dress code demands of employees with the organization's brand and reputation."

Click here to read the column and read below to see our full answers based upon the questions we were asked.


  1. Can you envision some customers being turned off by bright purple hair and a nose ring? Might some people even equate this look with sloppiness or lack of hygiene and maybe get creeped out by someone who looks like this handling their food and coffee?

MILA: The answer is absolutely. There will be certain people who will question the hygiene of the people serving them. The norms of society continue to shift and I would suggest that the bulk of our current culture, while accepting anyone who chooses to dye their hair various colors, perhaps miss the message those same people are trying to make and may perceive a lack of quality in their work and in the products they serve.

  1.  This is at least the second time that Starbucks has changed its dress code in response to online petitions signed, in large part, by Starbucks employees. While some would call this responsive to employee demands, are there instances in which bending to workers' will on dress and appearance isn't advisable?

MILA: Yes, there are times when it is not advisable to bend to employee demands. If they go against the very brand message of a company, bending to demands may in fact take the company to a place where it cannot survive. History records several times when a population wanted to head into one direction, but strong leaders maintained their current course for the benefit of the company and the country. Starbucks has a very proactive response to the request of their employees/partners, and I believe leaders should determine each situation individually when making policy changes in reference to personal and professional brand.

What you are seeing is a cultural change at Starbucks within the brand of the leadership of the company Brand should dictate the culture of the business. In this case, they are allowing the culture to dictate the brand. For a company that prides itself on superior service and an atmosphere that is conducive to community, one has to be careful of not alienating the masses for the benefit of the few. Good leaders can discern the difference.

  1. Starbucks' rationale for allowing unnaturally colored hair, tattoos and multiple piercings is to let workers "express" their personalities. Is this rationale best suited for certain types of workplaces, but not for others? If so, at what types of workplaces might such leniency be well suited? For instance, we can't say "coffee shops," because I can't imagine that Bob's Big Boy allowing this type of appearance, or IHOP.

MILA: Certain companies have built a brand based upon the attitude of the people who work for them which is very important. The corporate brand of Starbucks is to be responsive to the will of their customers while also being responsive to the will of their employees. This may be a tenuous situation in the future, but there will always be corporate brands where individual expression is limited and the brand of the company supersedes what the employees wish to communicate personally. For instance, the individuality of a child and what they want to share with the community is not the same of that as a mature individual. As particular individuals tastes change, or individuals go through various maturing steps in growing up, a company must remain consistent in its focus. Again, leaders who understand the difference between a corporate and personal brand can discern the right time for individual expression.

How brand is communicated through employees to end users/clients/customer is crucial. The Disney brand is solid and serves many demographics the brand drives the culture. A company that has a brand that changes to the needs of the community may be more apt to allow personal expression and change with the demands of the employees who represent the community.

The ultimate wisdom lies within the companies that understand how to take the diversity of their employee base and create a unified brand while also building the personal brand of each employee.


Your Personal Brand and Company Brand must be built and then be fortified. Let MODA help you to build your Personal, Corporate and Employee Brand. This is what we do. This is our passion.

We would love the opportunity to serve you and your company.


Contact us today for more information on Personal Brand Coaching, Fashion/Image Consulting, Corporate Seminars, Workshops and Keynotes.

Email info@modaimageconsulting or call 615.656.4279 for more information on individual or corporate services.


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary

Photo Credit: Shutterstock
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Posted on 08/02/2016 2:45 PM by Mila Grigg | CEO
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