Wednesday, 29 April 2015
Attorney? This is a must read...
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The World of the Power Firm and Mergers

Firm Culture Clash = Firm Crash

Opportunities are expanding for every business in Nashville. Booming business is accompanied with legal questions and concerns. Business owners and busy professionals want one place they can call for their legal needs. Nashville is seeing a consolidation of law firms both large and small as firms try to keep and build their client base by offering solutions to all their clients' legal concerns. The results can be rewarding for lawyers and clients alike, but the most prevalent problems occur when the professional brands of merging firms just do not mix or are not well-defined and communicated to each professional who works within the firm.

When good brands combine, everyone wins, but when confused brands combine it could be a disaster for all involved. After working with hundreds of attorneys and many law firms, we have seen the pitfalls that can arise.

3 reasons firm mergers do not work and solutions for ensuring success

  1. Clash of firm cultures and brand leads to a mass exodus and miscommunication.

    When merging firms fail to provide brand training to everyone associated within a firm, from the attorneys to the support staff, the result is a firm culture clash and firm crash. Clients see, hear and read mixed messages as each attorney acts (and looks) as if they are employed by a separate firm. Without a cohesive message being sent to one another, the public and the client, failure is certain. (Image, fashion, communication and all personal brand attributes).

    The Solution:  Proper professional and corporate brand training. Clear brand attributes must be in place so everyone has a filter they can use to create consistency of behavior, communication, image and more. Brand education and acceptance creates a win win situation. Panic only comes from the unknown, but a solid brand is always a leader and lights the dark pathways many mergers take. 

  1. Managing Partners fail to lead because they become self-serving or have big egos.

The Solution: Personal brand respect and evaluation is a must for every partner or associate. Clear brand identification leads to greater respect of individual strengths and less need for individual recognition. Successful personal and professional brands find a way to work together.

  1. Poor firm brand communication with existing clients at each merging firm.

    Clients are terrified of the potential time ramifications of working with a firm in the midst of a merger. We all love our particular attorneys with whom many of us have shared our weaknesses and dreams, so the idea of one leaving or being replaced leads to clients leaving the firm.


The Solution:  Client brand education is a must. When the merging firms have taken the time in advance of a merger to explain and educate their clients on the brand of the firm and how it is the foundation of all the firms' actions, then a merger can only mean an enhancement to the firm brand and thus an enhancement to the benefit of the clients.


Call us today to find out how we can help you.

Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary

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Posted on 04/29/2015 2:13 PM by Mila Grigg, CEO
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Wednesday, 29 April 2015
MODA: Turn Personal Disasters into Professional Success Stories
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Turn Personal Disasters into Professional Success Stories

We have done quite a bit of brand management over the last several years. We have been privileged to sit with many executives who have done something wrong and are looking to rebuild. The issue is not if' we will have a personal disaster at some point in our lives, but when.' The worst damage comes when we have provided a false picture of who we really are and a failure in our character becomes public knowledge. The world will scream hypocrite, your enemies will yell crucify and many of your friends will forget your name. So how do you recover from a personal or professional disaster?

First, we define what the real issue is. The issue is not the actual problem or the disaster, but rather the cause of the disaster. Was it a character flaw in you? Did someone lie about you? Did you make an honest mistake? We must define the root of the problem first.

Secondly, we address the issue in a timely manner. This means we do not procrastinate or sit around and hope the situation goes away. We meet the issue head on.

Thirdly, we acknowledge our mistake and the damage that it may have caused others. We do this first to those who are offended and then to others who are a part of the ripple effect from the disaster. This includes doing all you can to right the wrong you created. It all begins with genuine sorrow and apologies, and then restitution or whatever is necessary to correct the damage.

Finally, we immediately start to rebuild our personal and professional brand. We get help in fixing what needs fixed and we remain honest and accountable to ourselves and someone you trust. The world hates a fake, a hypocrite or a fraud, but we love an apology and a person who will do all they can to correct what damage has occurred.

During the storm of the disaster it may seem like the destruction is just too great, but if your remorse is genuine and your efforts to correct the errors are real, you can turn your disaster into a story of recovery. It will take time, maybe even years, but the rewards for rebuilding a genuine personal and professional brand is certain. We all love a great and genuine comeback.

MODA Image and Brand Consulting can help individuals and companies to create a positive brand message in order to leave the right legacy.

Please visit our site for personal brand coaching, image and fashion consulting, corporate brand and image training and speaking. If you have not booked your spring image/fashion appointment, the time is now! For more information, contact us today!

Success takes years to become a reality, but failure can happen in an instant. Remember, the best next step is always the truth!


We have received quite a few emails since our latest Nashville Business Journal column was printed. We hope you enjoy it (link here or below to the column).

Mila Grigg offers tips for companies that hope to capitalize on Nashville's boom


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary

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Posted on 04/29/2015 1:00 PM by Mila Grigg, CEO
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Sunday, 19 April 2015
Nashville Business Journal Column by Mila Grigg
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Friends,

We have received quite a few emails since our latest Nashville Business Journal column was printed. We hope you enjoy it (link here or below to the column).

Enjoy!


Mila Grigg offers tips for companies that hope to capitalize on Nashville's boom


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary

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Posted on 04/19/2015 9:12 PM by Mila Grigg, CEO
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