Sunday, 29 April 2012
April 2012 Newsletter - WHAT DOES YOUR VISUAL AID SAY?
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WHAT DOES YOUR IMAGE SAY?  If you had to hold up a billboard everywhere you went that had words written on it to describe you - what would those words be?

Visual Aids…They used to be the pictures that we looked at so we could better understand a story or a complex situation.  Visual aids were the pictures that helped us learn and grow in wisdom and knowledge.  People used to say: Don't believe everything you hear or even everything that you see; however, in the last 20 years, that saying has changed to, "Seeing is Believing." 

Clearly, we can't hold up signs with key words that we would like people to associate with us.  The good news is, our image is that large sign that can immediately convey the message and those key words to anyone who sees us. 

What are some of the key words you would like people to begin associating with you?  Kind, detail oriented, successful, faith, trustworthy?  Within seconds, people begin to associate words to your image - YOU SHOULD BE IN CONTROL OF WHAT THOSE WORDS ARE.

Today, we live in a visual world and to sit on the sidelines and watch the world go by would be poor advice for anyone.  How do we use today's visual world to share our message, our story, our life, our business and our goals and dreams?  How do we take our image and turn it into a STORY?  This is what I do at MODA Image Consulting.  I help people and businesses turn their Personal and Professional Image into a story, a novel, a direction and a garnered result.  Let's be honest, there is a big difference between a terrible billboard and a great one, there is a definable difference in the ticket sales to a movie based on the quality of the 30 second promo we see.  There is a great divide between the best of something and just normal, all based on a picture.  

When your image is less than your best, the world says "There is nothing special there."  In a world of instruct reward or instant destruction, those people who SAW nothing special, begin to look for the NEXT BEST THING.  When you make your Image a real reflection of WHO you are and WHAT you hope to achieve, people begin to read you, listen to you and build a story about you, long before you can say a single word.  We all know that the meat of any story is in the words on the pages of the book, we all know that the best of anything is something that has been tested and proven true.

Your best professional image and your best personal image is what creates YOUR BRAND.  Takes the visual eyes of this world and create a Professional and Personal Brand that will tell the world - "What You See, is just the tip of what you will really get."

Turn your company, your store, your business, your employees and yourself into a Visual Aid that can bring added value to all you do. There are very few people who understand how to turn a frog into a prince, a store front into a cash register or a new outfit into a new romance.  When it comes to SEEING IS BELIEVING, make certain that you invest your time and resources into creating the best Professional and Personal Brand that you can.  The world is watching.  What visual aids are you providing them, so they can better understand who you are, what you do and the purpose of your business?  

MODA Image Consulting is here to turn your most important Visual Aid into a REAL LIFE SUCCESS STORY, and create a BOOK worth reading!!!

All consultations are complimentary.  Please call or email us with any questions.  As Mother's Day quickly approaches and you are looking for the perfect gift, please consider MODA Image Consulting.  We provide beautiful gift bags and certificates for the special woman in your life!

We look forward to serving you!

Warmest,
Mila
President and Founder


Each of us has a unique style.  Let us help you find yours.
Be Confident. Be Bold. Be You.



Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969

Consultations are always complimentary!

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Posted on 04/29/2012 12:00 AM by Mila Grigg, CEO
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Monday, 16 April 2012
Fashion, Faith and Christianity
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Those Christians.  Don't They Know Fashion is an Exclusive Club?

I was recently reading about the arrival of Tim Tebow in New York City and I must say that I was appalled at some of the comments concerning his faith and how he will or will not be accepted by the fashion industry because of what he believes.

A quote from an article in the New York Times: After all, Mr. Tebow is "very, very to the right."  He doesn't believe in abortion or a woman's right to choose." That's problematic, she explained, particularly in a city rife with empowered women who make their own money (not "Bible Belt beauty queens"), gay men and people who support gay and lesbian rights.  The very people who run the fashion industry.

I happen to be a woman, I happen to work within the fashion industry, and I happen to support the right to life.  As for the Bible belt beauty queen comment…Isn't that an example of the very bigotry we talk about? 

Has the fashion industry become the bigot?  The prejudiced exclusive club that says: "If you are not like us you can't join this club?"  Surely we are not so limited in our understanding that we now exclude anyone who does not agree with what is perceived as normal.' Is there really no room for diversity?  I was responsible for the purchase of over 1 million dollars in clothing last year alone, and I must say that no one, not one single client ever asked me if the designer was a Christian, had White, Black or Yellow skin, a Muslim, a Jew, if they were rich or poor, if they were gay or straight or if they were tall or short.  My clients simply wanted great clothing that reflected the fashion and image that they want to portray.  Quotes by industry insiders that belittle a man and his faith and suggest that he would not be welcomed by the fashion ELITE in New York only create the same stereotypical view of people that they are arguing against. I happen to be a Christian, and I hope that my faith would not kick me out of "The Party."  Perhaps those who claim to be attacked should look and see whom it is they are attacking.  Does the fashion industry also attack other religions that claim similar values concerning abortion or gay rights?  Or is the Christian the only target?

I can assure you that Christians are buying the clothes just as are other people who have different values.  Perhaps it is time the industry stops setting itself apart from the crowd based on their values and begins to set itself apart from one another based on some amazing designs and quality creations. 

As for Tim Tebow…I applaud his strong faith.  I have yet to see him attack anyone or push his faith onto other people…but I have heard him give Glory to God and to say that he hopes to share the love of Jesus Christ in all that he does.  I am not so certain what is wrong with that, and I hope that I can do the same. When it comes to starting for the JETS and taking them to new heights - I say may the best quarterback start and play the game!

Photo courtesy of Google and americanvogue.com and


Image | Brand | Fashion
Mila@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969


Consultations are always complimentary!

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Posted on 04/16/2012 10:15 PM by Mila Grigg, President
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Monday, 16 April 2012
The Best Retail Managers Can Spot and Service a COI (Center of Influence)
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Today's retail environment is getting tougher and tougher as discount chains enter into the market place.  High end stores continue to chase after a shrinking middle class and restricting high income clientele. One of the most important secrets for any retail manager is to learn the skill of spotting the centers of influence - or what I call COI's.  COI's are the individuals, organizations, charities and businesses that will create new and repeat sales for you within your store.  The best sale is a sale that has the lowest operational cost to generate.

For instance: should you find a person who is always shopping in your stores with friends, then you know that one person is a COI (center of influence). They bring customers to your store and you do not spend additional advertising dollars to attract them.  Centers of influence are the people that want to know the managers personally, they look to build working relationships with the sales managers and personnel and they practically sell your products for you.  I have noticed that many stores do not know how to develop or manage their CENTERS OF INFLUENCE. Some sales people are actually irritated when a COI comes into their store.  These managers and sales people should be doing all they can to make certain their COI is happy, but often the sales person does not like the additional attention they require or the additional work.

Allow me to share a personal experience.  My company has had the privilege of serving my clients nationally and I have a few select stores that I tend to favor over others.  My clients and my company bought and generated in excess of 1 million dollars in clothing last year; however, even I had an experience with a new sales associate.  The sales person was actually frustrated that they had to bring out 6 -8 different pairs of shoes and prepare a special area for my clients to shop.  This client ended up spending in excess of $6,000 in that one store alone working with another associate.  A typical client of mine spends thousands in a single shopping experience; forget the return business and the referrals the client may generate for the store.  COI's should be met with a smile and an eagerness to serve, not a sigh and a lack of gratitude.  Sales are hard to find, spot the people that shop regularly in your stores, spot the people who are bringing in friends and shopping with them.  They may not buy anything themselves, but their friends do.  Take the time and develop a relationship with your repeat buyers, and be on the lookout for the COI's in your business. Sometimes it is the COI who brings you your best clientele and not the fancy million dollar ads the company may create to attract customers.

I have found that the best rule is to train your sales people to treat every customer as a COI and this way you will never miss the opportunity to make the best impression on a customer who may generate millions of dollars for your store and you never really know it!

Photo Source: www.istockphoto.com


Image | Brand | Fashion
Mila@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969


Consultations are always complimentary!

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Posted on 04/16/2012 9:43 PM by Mila Grigg, President
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Thursday, 5 April 2012
Easter, Fashion and Spring!
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Happy Easter...

Here we are during that special time of the year that seems to burst onto the fashion calender.  Color is everywhere. Flowers are blooming and yards and trees start to reflect the new season. I can't think of a more colorful time of year than the Easter season.

Make sure not to let your fashion fall behind!  Be bold in declaring that you are excited about life and the season.  Find your best Easter hats and colorful dresses.  Below are a few of my favorites for this season and beyond.  Don't be afraid to paint a picture of your own.

Let's not forget the reason for Easter.  In the days of old, the rugged cross was a symbol of death and despair, but today it is a symbol of hope and life!

Happy Easter and may God bless you!
Mila


With spring fashion in full force, it is the perfect time to book your complimentary consultation!  Call or e-mail today for more information...

 
 
 
 
 


The beauty of the hat!  All of these incredible hats can be found at Stacey Rhodes Boutique.  If you are not in the Nashville are, please visit www.Staceyrhodesboutique.com to view them there. 

Hats are the perfect answer for Steeplechase, Easter, the Derby and other special events!










 


Image | Brand | Fashion
Mila@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969


Consultations are always complimentary!

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Posted on 04/05/2012 4:21 PM by Mila Grigg, President
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