Thursday, 9 March 2017
MODA | EXECUTIVE EATEN BY SHARKS
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Building the Employee Brand – Don’t let your people, or yourself, be eaten by sharks.

Hey company! Time to build your people. Stop complaining about the millennials – build them. Stop complaining about your employees – show them what it means to communicate your brand and value. They can’t do what they haven’t been shown.

If you don't show them how to build their own brand while communicating the company brand - eventually, they will make a mistake and be eaten by sharks. Sharks can be the media, clients, colleagues and shareholders.

Highly successful companies know that the most influential brand touch points are the people responsible for delivering the entire brand experience within and outside of the company. We have trained some of the smartest teams in the US – who were losing to competition because the message they were sending was one of incompetence or lack of care.

Company: Ask yourself.

  1. Do you know what your brand is?
  2. Do you have a brand guide?
  3. Have you communicated the meaning of your guide to your employees and helped them to see that they are a part of your corporate fabric?
  4. Or…is it all about the bottom line and the performance only model?

Did you hear about the guy who showed up in a white, wrinkled polo to meet the President? Not a good day. Your employees need to be shown how to have a strong personal brand and how to represent your company brand – every single day. The poor guy in the polo should have known better – wrinkled is not business casual and he knew he was the only person chosen to represent his entire company…a company that happens to be innovative. Nothing innovative about a white, wrinkled polo. It says sloppy, out of touch and I don’t care. Now, brand is more than image but it always starts there. Moral of the story – the CEO had to clean up their image internationally after this huge blunder - instead of bragging to the world that they were the only company chosen to discuss with the President of the United States what they are doing in the solar industry. This is what I call a missed opportunity of epic proportion and an executive that was eaten by media sharks.

Banks, service firms, law firms and every company in Nashville – you have competition. You may have the best teams of anyone in town, but you are losing market share because of the personal brands of your employees. I recently saw a picture of a bank employee in a publication in Atlanta – sloppy, sloppy and sloppy. Lost opportunity. If an employee is not trained to know what is expected of them, disaster and confusion are around the bend. It is not enough to have a brand manual in a world where brand can be decimated with one poor communication signal including behavior, presentation, speech, image, fashion, presence, email, vocal tone and non-verbal communication. Relationships can quickly dull and sales are lost. People define brand attributes differently, and to achieve consistency at all communication levels, employees must know what the brand expects of them for the company to succeed as well as help each individual reach their own goals of success personally and professionally.

We work with countless companies each year around the globe. Most companies do not realize that they have a workforce that is either building the company brand or killing it with every interaction they have with each other, the community or their clients. Don’t be the company who sends the guy in the white, wrinkled polo – ensure consistency always, in all ways.

 


Contact us today for more information on Personal Brand Coaching, Fashion/Image Consulting,
Corporate Seminars, Workshops, Keynotes and Brand Guides.

Email info@modaimageconsulting.com or call 615.656.4279 for more information on individual or corporate services.

Image: Shutterstock

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Posted on 03/09/2017 10:10 AM by Mila Grigg | CEO
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Thursday, 2 March 2017
MODA | CAN YOU DO BETTER? COMPANY OR INDIVIDUAL - THIS IS FOR YOU!
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For the company who is busy.
For the company who has plenty of clients.
For the company who believes they are successful.

We have two questions for you…

CAN YOU DO BETTER? And…ARE YOU PREPARED?

We get it. Your client book is full. You are growing – or at least you think you are. You are ‘busy.’ Congratulations! Can you do better? Could you be growing faster? Is your brand being strengthened by each interaction? Do you have a clear view of what your clients and the community say about you? Is your work excellent? When the economy takes a turn, are you prepared? Can your brand hold you up?

Many firms, small businesses and large corporations will wait to ensure brand strength because they believe they are growing. Your competition is looking to level you and they are building brand strength – WHILE growing. Are you doing the same? Is your work consistently excellent? Do your employees share the right stories with clients so you consistently gain referrals? Are you building the personal brand of your teams and individuals so that they sell themselves and your company for you? If not, the business will take a nose dive – maybe not today or tomorrow – but eventually. Brand awareness is not only important; it is crucial to longevity and must be worked on during the highest of highs so you can avoid the lowest of lows.

Can your employees articulate your brand in a way that shares the value of the product you sell or service you provide?

Do they all breathe the brand into all that they do? Each day through every interaction?

Do you have a brand guide that they can turn to for guidance and inspiration?

A successful accounting firm recently contacted us for brand training. During our first meeting, we were impressed that they realized their success was really being built from long-term clients they have had for years. As their workforce becomes younger and younger, they also realized these ‘relationships’ would be newer and not as loyal as the ones they have had for years with their founders. To thrive going forward, they knew that they had to focus on the personal brand of their employees and what is was communicating to old, new and prospective clients.

We will train all their employees on how to build strong personal brands, communicate the firm brand through telling the right stories to their clients, relationship building, networking, communication, professional etiquette, image, fashion and more. They are fortifying their brand and ensuring every connection and client knows that they are there to serve in an excellent way. Moral of the story: Don’t be complacent.

Ask yourselves:
What is the personal brand message of each employee?
What is your company brand message? Can you tell the company brand story in multiple ways?
Are you ready for an economic downturn? Only brand gets you through the tough times and holds you up through storms.

We can help. Brand audits, brand guides, brand training and personal brand coaching are all necessary components for success.


Contact us today for more information on Personal Brand Coaching, Fashion/Image Consulting,
Corporate Seminars, Workshops, Keynotes and Brand Guides.

Email info@modaimageconsulting.com or call 615.656.4279 for more information on individual or corporate services.

Image: Shutterstock

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Posted on 03/02/2017 12:43 PM by Mila Grigg | CEO
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