Tuesday, 27 December 2011
January 2012 Newsletter. HOPE.
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MODA and HOPE

HELPING.OTHER.PEOPLE.EXCEL


I must say, I am so excited about 2012 and very thankful for 2011. What I like the most about January 1st is that it truly represents a fresh start for another year. This year I have a plan formed around the word HOPE. Now, my idea of hope is not based on what can be done for me, but rather how I can serve others. So this year, HOPE is my acronym for HELPING OTHER PEOPLE EXCEL!!

Here are a few things you can expect in 2012 from MODA Image Consulting. You will receive more informative newsletters including fashion insights that will bring added value to every part of your life; from work to play to romance. This year, I will be introducing something new that will help my clients create a new Brand to manage. The Internet has introduced our lives (and images) to millions of potential viewers, so it is vital that you make certain your Internet Brand reflects who you are from fashion to thoughts. Facebook and Twitter are opening doors of communication that nobody could have even imagined just a few years ago.

MODA is growing and I will focus on advising my clients on their Internet Brand, Personal Brand and Professional Brand. We will be taking your visual image beyond the immediate environment and preparing you for a brand new world of opportunity. How exciting 2012 will be for all of us!

I am kicking the year off by planning my Spring Fashion Tour. Cities I will be visiting include Atlanta, Richmon, Raleigh, Washington D.C., Charlotte, Memphis and of course, Nashville. I will be adding more information to my blogs and expanding the services that can Help Other People Excel in life. My corporate page has a growing list of viewers and I hope that I can bring insights to companies and retailers that will help shape trends that benefit consumers and employers.

My goals are to help companies keep growing so they keep hiring, to help individuals reach their greatest potential and improve the lives of clients at work, home and play.

2012 is going to be a great year, and we call can use some HOPE. Start off by deciding right now that this year is going to be the year that you reach new highs. I am here to help you in any way I can. Let's start by throwing out the old you, let's illuminate the old images that hold you back in your mind and at work, let's rekindle the passions of success and an attitude of gratitude! There are new highs out there awaiting everyone, and MODA is here to help you reach them.

A new and improved you is awaiting your first steps of action. It's a known fact that what we see in ourselves is reflected in how we look - and how we look is a boost to how we feel about ourselves on a daily basis. When it comes to feeling great, you need an attitude that says "I CAN." I can tell you that your look and image is what will motivate the action for improvement. So call on MODA, take advantage of our plan of HOPE, and lets break out some new looks that will open new doors of opportunity, create some new passions at home and turn your Internet, Personal and Professional Brand into a statement that celebrates all that you are and all that you plan to be!!

I look forward to serving you and helping you reach a new level of Excellence in your life.

Happy New Year!

Mila

Photo courtesy of www.istockphoto.com



Fashion and style aren't meant to be boring. Fashion has always been a place of inspiration...something we use to show who we are, or who we would like to be.

Even an 'average' sweater can be special with the right accessories and pants. Something you wear, each and every day, should make a statement about who you are. When you purchase a piece of clothing, you should always look for something unique. Here are a few unique pieces that make a statement but are versatile enough to be worn for multiple events.

It is just as easy and takes the same amount of energy to put on a 'boring' sweater than it does to put on a unique sweater...and both can keep you warm if that is the purpose. Be inspired. Everyday.

Photo courtesy of wikipedia.com

Neiman Marcus Bead-Trim Tweed Jacket Neiman Marcus Quilted-Detail Leather Jacket
Fleurette Fur-Trim Coat
Rachel Zoe Sylvia Printed Halter Top
Eileen Fisher Veiled Shimmer Scarf, Silk Jersey Tunic, Ribbed Cardigan & Linen Trousers

Etro Mink-Vest Drawstring Shirt
St. John Ribbon-Knit Vest Blumarine Python-Print Silk-Cashmere Cardigan
Tory Burch Faith Combo Sweater Magaschoni Oversized Cardigan
All styles above can be found at www.neimanmarcus.com


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969

Consultations are always complimentary!

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Posted on 12/27/2011 12:00 AM by Mila Grigg, CEO
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Thursday, 15 December 2011
Retail in 2012...
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"RETAIL IN 2012: FROM CHRISTMAS WINDOWS ON MAIN STREET TO WINDOWS ON YOUR COMPUTER"

MODA Image Consulting is working with national and regional retailers in America and our ideas are going to bring results for our clients; however, I want to help as many companies and individuals as I can.  So here we are I want to give you a MODA perception" which can benefit you as consumers and will be a warning to retailers and stores.  The spring of 2012 will be a season of the Internet Store.'  The changing global and national economy will have a staggering effect on all retail sales but especially the stores who have weak web sites, poorly trained staff and lack the technological tools in their stores.  Consumers will be pinched from every angle as gas prices will reach new highs heading into the summer and the cost of clothing will rise right along with it.  Consumers will be pinching their dollars and trying to cut costs associated with travel; however, they will shop but in a different way.  They will shop from their homes and offices, and better yet, from their laptops, desktops and tablets.

So who will be the winner in the 2nd quarter of 2012?  It will be the stores which understand that the new store window' is the customer's computer screen - not the windows on Main Street or the entrance to the malls.  We will all be excited about the window displays and Christmas décor this winter, but retailers need to understand that a stale and boring web site is like having a bad store window display.  2012 will be the year noted for the greatest shift in web based sales.  RETAILERS: IF YOU WANT TO SELL PRODUCTS IN 2012, YOU BETTER HAVE A GREAT WEB SITE THAT CHANGES, IS INVITING, COMMUNICATES YOUR STORE BRAND, AND BRINGS CUSTOMERS BACK TIME AND TIME AGAIN.  

You better have the best delivery programs, changing and evolving inventory and understand your market is no longer the ten miles around your store, but the entire world.  Your brand and marketing better be prepared or your business will start a steady and slow decline that will eventually result in your elimination as a viable competitor in the challenging retail business.  Your staff better be able to use technology in the store to find products, compare prices and create sales opportunities both inside and outside the store.

Now shoppers, here is some good news for you!  The Internet sales will be booming next spring and summer.  You will find some amazing deals!  So budget wisely, prepare your list early and plan your spring wardrobe and needs in advance.  Then, instead of driving up and down the famed Park Avenue or Michigan Mile, take a tour of the store windows on the web and you can come out ahead. 

I predicted the trends for the fall and winter season in my blog last year titled, Fashionomics,' and I was blessed to have been right on target.  Now I want to share what we can expect in 2012.  Success will come to the savvy shopper and to the retailers who have the BEST WEB SITE STORE WINDOW!

MODA Image Consulting works with individuals by helping them create and display their personal and professional brands and we serve retailers around the United States, helping them integrate their brands into their stores and prepare their web based sales to maximize store growth and profits.

Contact Mila Grigg at mila@modaimageconsulting.com.


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969

Consultations are always complimentary!

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Posted on 12/15/2011 12:27 AM by Mila Grigg, President
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Thursday, 15 December 2011
Looking for the perfect gift?
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 A VERY SPECIAL GIFT

There are but few gifts under $500 that you can give someone that will last them more than a year or two, and even fewer are those that last a lifetime. What about a gifts that makes someone feel special, confident and fun every time they are used. You can give anyone on your gift list the special gift of fashion, style, organization and confidence. What a great gift to be able to begin 2012 with a "New You" or a "New Closet." The MODA gift certificate can be used anytime over the next 6 months, and I will help your special someone organize their closets and update their fashion and image. You will be giving them a gift that will remind them how important they are to you for years to come. Once the gift card is purchased, I will send you or your special someone a beautiful gift bag which includes a gift card, a fashionable gift to get the excitement going and a questionnaire that will help them to start thinking all things fashion and image. SO, let's spruce up your husband or wife, surprise your college kids, or brighten your favorite girl's closet and make this holiday gift one they will put on for years to come.

Please email or call me with any questions. I would love to help you either find the perfect gifts for those special people in your lives OR give you a MODA gift card. Let MODA do the shopping for you and give you the confidence that you are giving the perfect gifts!

From our family to yours; We wish you a very Merry Christmas and a blessed New Year!

Warmest,

Mila and the entire MODA family


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969

Consultations are always complimentary!

Photo courtesy of www.istockphoto.com

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Posted on 12/15/2011 12:29 AM by MODA
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Sunday, 11 December 2011
Chief Branding Officer to the rescue!
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Bricks and Mortar and a CBO...

I started telling my retail clients long ago that their future existence depends on two things - A unique Brand that stands out in a crowded marketplace and a special online store experience that is exhibited in the stores and over the net. The changing world around us means that retailers need to take advantage of a GLOBAL CUSTOMER. Tomorrow's sales will be created in marketing rooms, effective staff in-store training, a new way of thinking within the upper management staff and the creation of a new management position called the Chief Brand Officer or as we shall soon see the acronym, CBO. Just as the horse and buggy gave way to automobiles, the brick and mortar stores will give way to on-line sales. The in-store experience needs to be more than a sales associate and a pretty display. It will need to be an experience that creates sales in the store and on-line. Management and staff will need to understand the TRUE VALUE of their brand, or they will need to start closing stores and prepare for their products to be sold through wholesale websites like EBay and Amazon.com.

Technology has created a savvy shopper and if your Brand and your product are not exceptional, then all purchases are based on price and price alone. Everything will flow through the new position, the CBO for the retailer of the future. Brick and mortar locations can be the coffin or they can be the launching pad to new opportunities. MODA Image Consulting is the professional source for all Branding Challenges when when it comes to clothing, fashion, style and success: MODA Image Consulting corporate clientele is prepared for on-line sales growth and the domination of the Brick and Mortar retail world of tomorrow.

A recent article I read had a great quote from James F. Nordstrom, President of Nordstrom Direct, clearly stated what I've been talking about.

"We launched free shipping and free returns, because we have big ambitions for the growth of our online business," says James F. Nordstrom, president of Nordstrom Direct. "We believe that the majority of the growth of our categories over the next 10 years will be online as opposed to in-store.  And so we feel we need to be investing in the customer experience and be more competitive and be more relevant to customers online."


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969

Consultations are always complimentary!

Photo courtesy of www.istockphoto.com

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Posted on 12/11/2011 11:10 AM by Mila Grigg, President
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Sunday, 4 December 2011
Be Smart this Season - Shop with a plan!
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We all love to save money, right?  There is a difference between just going out and looking for something to buy, and going out with a purpose to buy something you need. The best advice I can give you - MAKE A LIST before you head out the door.  I enjoy visiting stores, seeing the new trends and exploring the shelves of stores as they change the decor or bring in the new seasons clothes, gadgets and supplies…but when it comes to shopping, I head out with a purpose.  That purpose is to acquire something that I, my clients or my family needs.  I want to make my purchase in a manner that creates the greatest savings and the best value.  Notice I did not say the lowest price, but rather the best value.  Sometimes cheaper means just that, it means it is cheap, or without quality.  I look for quality products with quality brands that can provide real lasting benefit to me or my family.  When one takes time to look around for the best OPPORTUNITIES, one can find a tremendous savings - the key is to know where to look.

For instance, did you know that many of today's discount stores are providing some products that are close to expiration or are over stocked items from the larger department stores and chains?  These products can mean a big savings to you, so if you know that you have an immediate need which will result in immediate use, then you can save up to 50% off the regular price for items that will be expiring soon or products that were in abundance and greater than the demand at the time of production.  A twenty minute drive and 1 gallon of gas can mean ten, twenty or even thirty dollars in savings for each trip! 

Here in Nashville we have our local Dollar General stores.  You have to love a Tennessee grown company with national locations that can provide you with big savings and allow you to get in and out of the store without you having to walk into a warehouse to save some money.  You do not need to purchase fifty pounds of soap or 100 pounds of dog food in order to save some money.  So if you know exactly what you want, you can take a trip to the closest Dollar General Store and find savings on items that we use every day.  My last adventure there was an eye opener to the plethora of name brand products and the substantial savings these stores provide to the savvy shopper.  I bought $14 dollars of brand name beauty, health and cleaning products which would have cost me 3 to 4 times as much at the local grocery store or larger retail chains and I was in an out in less than ten minutes.

 I have waited in check-out lines longer than that in order to save some money at the super stores!  I found name brand products you can trust at prices that made my trip well worth making.  So if you are SHOPPING, you need to make a plan, look for the deals, visit the Dollar General Stores, the Discount Stores, the Warehouse stores and even the Department stores and get the best deals.  Do your homework before you go - check on-line prices before heading to the store to make sure that they don't have any on-line only deals, check the papers, make the calls to the stores and ask them about upcoming sales.  This Christmas Season will provide you with more gifts and perhaps a better gift savings that keeps some money in your bank account this year.

If you would like help with your shopping this season, please give me a call and I will be happy to help!


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969

Consultations are always complimentary!

Photo courtesy of www.istockphoto.com

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Posted on 12/04/2011 5:53 PM by Mila Grigg, President
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