Thursday, 10 November 2016
MODA | What did the election teach you|About Brand?
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Regardless of your position going into the election, there are a few brand lessons we can learn from this.

Success comes from knowing your brand early on and sticking to it.

The steps:
1. You need to know what your brand is. You have one already are you in charge of it?

2. Build a brand that communicates your values repeatedly. Think campaign slogans.

2. You must know how to communicate you brand. What are your stories? How do you share who you are? How do you recover from mistakes?

3. You must have a brand community. Support and people do you know who they are?

4. Be willing to see the truth about your brand.

5. Do not spend your time only talking amongst your team internally because you develop an internal bias. Get outside of yourselves and seek honest, experienced advice - not just people who tell you what you want to hear.

If you follow these steps, you will reach your goals and be successful. The key is being touch with the people around you. Whether you agree or disagree with elections, the results are undeniable and show that there is a community which you must to be able to hear and respond to. Who is your brand community?

Brand is not what you say it is, it isn't even what the pundits or your PR team say it is It is what THEY say it is. They are the public, your colleagues, clients and community. If you are not in touch with your public, then you don't know what your brand is.

Remember:

  1. Know your brand message and stick with it. We can get better as human beings and companies, but your brand message is truly who you are'
  2. Get outside advice to confirm internal actions and decisions
  3. Don't ever take your brand or your customers for granted. George Washington said, "With public opinion on our side, we can do anything, without it nothing." What does your public say? Clients? Community? You must know and give them reasons to buy into your brand
  4. Powerful brands can fail when they stop communicating what is important about their brand
  5. Brand leadership starts with the CEO or the owner of the business. They must diligently work to keep that brand steady and visible
  6. Constantly train and retrain your people concerning your brand message and how it is communicated internally and externally

MODA Image and Brand Consulting helps companies to communicate their brand through each employee, and enables them to lift their brand in the communities they serve and in markets they hope to enter. 

Contact us and for your brand assessment and let MODA help you go from good to great.


We would love the opportunity to serve you and your company.


Contact us today for more information on Personal Brand Coaching, Fashion/Image Consulting, Corporate Seminars, Workshops and Keynotes.

Email info@modaimageconsulting or call 615.656.4279 for more information on individual or corporate services.


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary           

Photo: Shutterstock

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Posted on 11/10/2016 10:52 AM by Mila Grigg | CEO
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Monday, 7 November 2016
MODA | YOU CANNOT IMPART WHAT YOU DO NOT POSSESS. YOU MUST MODEL GOOD BRAND.
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YOU CANNOT IMPART WHAT YOU DO NOT POSSESS. YOU MUST MODEL GOOD BRAND.

We often find ourselves in the middle of this situation when working with businesses and corporations across America.

We hear, "We have a great brand guide or written brand values, but our employees are not utilizing it and they do not reflect the brand of our business. Can you help us?"

There are times when the person asking the question does not reflect the brand they want their employees to share. If you sell make-up and don't wear any yourself, or have disheveled hair and a frumpy outfit how are you going to inspire me to be my best? If you are the CEO of a financial firm and are known to have inappropriate conversations and party too hard why would you expect others who work with you to act with integrity? If your mantra is clients first' yet you treat your staff disrespectfully, why would you expect them to treat one another or your clients differently? You want your staff to dress in a way that shows your clients you are detail oriented yet you walk on your pants and your shirt is constantly wrinkled you can't have both.

These are all true stories and we have hundreds more. If you have a training team, train your training team. Leaders lead. They reflect, they look at their own brands and constantly improve. You must first know your brand, live it consistently and then expect the same from everyone else. Either you believe the brand and live it, or you don't.

Having a guide, and knowing what you want your brand to be, is not enough. You need to implement the brand throughout your entire organization. 

Many of the companies that call on us ask where they should begin. I tell every company that brand starts at the top. Your top management team must not only know the company brand and articulate it - they need to implement it into everything they do. Brand Drives Everything is the mantra we repeat over and over. All managers and leaders need to look first at themselves and then at the teams they manage. Do you dress the part? Does your image reflect the brand of your company? Do you make a point to share the company brand in all your communications including email, social media and phone conversations? How do you treat your staff? 

The best way to implement your company brand is to personally and professionally model the brand you want your staff and peers to share. Walk around your place of business, ask others what they think about your professional and personal brand. Look at your team and the ask yourself, do they model me now? Should they model my behavior and leadership? If you want to ensure that the right company brand is shared by each employee, you must first model it yourself.

You cannot impart what you do not possess yourself.         

We would love the opportunity to serve you and your company.


Contact us today for more information on Personal Brand Coaching, Fashion/Image Consulting, Corporate Seminars, Workshops and Keynotes.

Email info@modaimageconsulting or call 615.656.4279 for more information on individual or corporate services.


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary               

 

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Posted on 11/07/2016 11:54 AM by Mila Grigg | CEO
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Tuesday, 1 November 2016
From Employee to Brand Ambassador
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Build brand by ensuring your employees are invested in your brand message, the products you make and the services you provide. Some employees are only interested in receiving a check and do not care about the products or services provided by the company, nor can they share why anyone else should.

I have the pleasure of helping my corporate clients develop, improve and communicate their corporate brands through each employee. We begin the process by interviewing the executive suite. Do they know the brand? Can they articulate the brand goals? We continue by walking around the company facilities (if possible), while meeting with many of the employees. During this initial review, we gather information about the company's products or services by the way their employees discuss or use the very products they provide along with how the employees represent themselves. Does the executive suite model the brand? Do the employees reflect the brand and breathe it into all they do? The best brands are built internally before they are shown externally. Many people think that the back-office employees don't need to represent the brand. Huge mistakes are made when this happens all employees must represent the brand in every interaction, whether in person or online. Brand drives everything including culture.

Quick check-up: How do your employees talk about the products and services you provide? Do they use them if possible? We can quickly spot the employees who are building brand value versus simply getting a paycheck. A recent Forbes column stated, "Stories have the ability to transport people to your world, so they're more likely to invest in you and your brand. Instead of million-dollar ads, Zappos.com CEO Tony Hsieh wanted each customer interaction to sell the brand. With positive word of mouth, every customer was telling the story of the company." If you want your customers to correctly tell your story, it is vital for your employees to share it well.

If employees are not representing the brand it is typically for one of two reasons. The first may be that the company has spent money on creating brand statements but has not shared with their employees what that meant for them or, they truly cannot articulate the brand. Either way, failure is inevitable. The key to any training is the idea that motivation must turn into transformation. If you do not give your employees the information they need to represent the brand, you will ultimately fail. Brand manuals, guides and communication are no longer options; they are standard if you want to succeed. If brand training is done well, employees will move from a basic brand or value awareness to being living, breathing brand billboards who support and confirm the fundamental tenets of the corporate brand. To simply know the brand words or phrases is not enough employees must be taught what that means for them in each communication and interaction with one another, the community and the clients.

A company we recently worked with spent a quarter of a million dollars to create brand statements, words, colors, fonts, brand message and so forth. When we arrived, we couldn't find one employee who could share even one of the brand statements. How do we correct this costly situation? Simple. We start with brand training that first focuses on the Personal Brand of each person versus the company brand of the company they work for. Employees that understand their unique values and gifts are employees that care about themselves and the personal brand they call their own. Everyone has a brand, and it is either positive or negative, but most employees think their brand is what they do, versus who they are. Start building your company brand by educating and helping your employees develop and share their own personal brand.

One way to increase value in your company is by hiring people who share a good personal brand versus trying to teach it to employees whose poor or uninformed brand is already entrenched in your business. How do you do this? You begin with an employee brand manual that helps HR professionals to recognize and hire individuals who exhibit the qualities that create a winning personal brand that complements your corporate brand. Can your HR department spot those who will best represent your brand during the interview process?

Great brands start internally, and the success of the corporate brand begins with passionate employees who understand their own value. This understanding leads to employees who build value in the corporate brands where they work.

Start today and help your employees understand their own personal brands and watch your corporate brand grow.


 

We would love the opportunity to serve you and your company.


Contact us today for more information on Personal Brand Coaching, Fashion/Image Consulting, Corporate Seminars, Workshops and Keynotes.

Email info@modaimageconsulting or call 615.656.4279 for more information on individual or corporate services.


Image | Brand | Fashion
info@modaimageconsulting.com | www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary
 

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Posted on 11/01/2016 11:26 AM by Mila Grigg | CEO
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