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Your shoes tell the world about who you areâ€¦
I have always touted that your fashion and image' or Personal Brand, will tell people about you before you've ever said a word. More and more studies are surfacing that confirm people are able to correctly assess a person's personality and so much more based simply on what they see. Your shoes are talking to those around you do you know what they are saying?
Researchers at the University of Kansas and Wellesley College in Massachusetts found that people can use minimal appearance clues - such as shoes - to accurately determine others' personalities. People were usually able to guess others' age, gender, ballpark income and level of agreeability based on their footwear, according to a new study published in the August 2012 edition of the Journal of Research in Personality. (Source: Ny Daily News)
Shoesâ€¦"serve a practical purpose, and also serve as nonverbal cues with symbolic messages," write researchers from the University of Kansas and Wellesley College in their study, "Shoes as a Source of First Impressions."
If you don't believe that image' in general is something that you deem to be important when communicating who you are I would encourage you to be conscious of your thoughts when you meet a doctor for the first time. I would be surprised if you told me you were not aware of his or her image. If a doctor walks into a room to treat you and they have cracked glasses, nose or ear hair sticking out, dirty nails (or simply unkempt nails), is walking on the hems of his or her pants, has a stain on an already yellowed lab coat, has a cheap pen with tooth marks in the lid, has dirty or stained teethâ€¦and even, scuffed or torn shoes. What do you think? I doubt an image with any of those mistakes would inspire a sense of trust. I recently worked with a brilliant surgeon his image was lacking and he assumed people were beginning to think less of his ability because he wasn't chosen by his peers for something that he wanted. (He didn't go in to the details, but it was obvious he was affected).
You can be the most intelligent person in your office, but be passed up for promotions and special projects because your image signals to others that you are not detail-oriented or trustworthy. I constantly tell college students you worked hard for your education, don't let that time and money go to waste just because you don't see the importance of image. (More on that next monthâ€¦)
If you read this and are a bit discouraged, don't be. We all have different talents and gifts not all of us know how to put together a wardrobe that reflects who we are or what our Personal Brand is. We are happy to help you to define your Brand and to establish a consistent message with your appearance. Consultations are always complimentary.
In honor of this fun study, I have chosen some of my favorite fall shoes. Enjoy this beautiful weather in style (and comfort!)
I hope to hear from you soon!
President, MODA Image Consulting
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The Mid Heel Pump
Fun, sexy, work appropriate and LOWER!
Boots are the perfect way to look chic. They are comfortable and can help almost any outfit look snazzy even on a 'comfy' day. A few of my favorites...
All boots available on Nordstrom.com.
Image | Brand | Fashion
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Consultations are always complimentary!