Wednesday, 27 January 2016
Yahoo!, Mila Grigg, Sheryl Sandberg and the World Economic Forum
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Yahoo! recently called Mila Grigg, CEO, MODA Image and Brand Consulting, to comment on the image of some of the most powerful women in the world. These women were participating in the World Economic Forum taking place in Davos.

Interestingly enough, these women were there with other world leaders to speak about critical world issues from the economy to ISIS; yet the discussion turned to what they were wearing.

If you still think your Personal Brand and image are not important, read more here. Mila Grigg weighed in...
In Davos, Women Are Wearing High Heels in the Snow
At the World Economic Forum currently taking place in Davos, Sheryl Sandberg boldly declared that Facebook can aid as a combatant in the global war against terrorism. "The best thing to speak against recruitment by ISIS are the voices of people who were recruited by ISIS," she declared to the audience. "Counterspeech to the speech that is perpetuating hate, we think, by far is the best answer." The COO of the world's biggest social media network passionately insisted - with real examples - that peace is obtainable through modern technology. Yet the biggest takeaway from her panel with Satya Nadella, the CEO of Microsoft, was that she decided to forgo tights in 20-degree weather.

Read the rest of the column by clicking this link, and hear what Mila had to say...

Image | Brand | Fashion
info@modaimageconsulting.com |
www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary

 

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Posted on 01/27/2016 12:30 PM by Mila Grigg | CEO
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Thursday, 14 January 2016
Don't Let Your Best Man Kill Your Team
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How does one individual who doesn't reflect the brand of the company influence the company?

Bengals v. Steelers last weekend what a game. There is one player who may have cost the team the win, a chance at the championship and hurt the brand of the overall team. This particular player has been fined in the past for unnecessary roughness, but still refuses to follow the rules. His unnecessary shoulder to head hit to the Steelers player, along with a few other penalties cost the game allowing the Steelers 30 yards without making a single pass and concluded with them making a field goal for the win. The Bengals were winning with less than two minutes to play ALL THEY HAD TO DO WAS HANG ON TO THE BALL! One employee, one poor decision, no brand filter, acting as if they are not on a team had incredible consequences.

As we coach companies and employees about Brand Communication, this is the perfect example. Is there someone in your company who is brilliant yet misrepresents the brand in another way? Just doing your job well is not good enough anymore…A brand must be represented from within. The message should come from the inside, the employees, and shine clearly to the outside world. One mistake, one misstep, one wrong word, one poorly written email, one poorly orchestrated event, one bad networking meeting, a bad profile picture, a negative attitude, a less than appealing wardrobe/image, a poor conversation with a client that could cost you the game and the championship.

If you are in the Nashville market you have competition. How do you rise above and differentiate yourself? There is only ONE way to do that Brand Training. Everyone in the company must represent the same Brand message. Consistency is the key to building trust. You work hard all year. Your company makes progress. You start to gain more traction and recognition. Then one employee meets a center of influence greets them poorly and you are sunk. You didn't even have a chance to play the game before you lost it.

Banks, Law Firms, Accounting Firms and Healthcare:
You are in a highly competitive market in Nashville in particular with more competition coming. Does your firm know your brand? If so, have you communicated what that means to your employees? There is a huge difference between knowing your Brand (or thinking you have defined it), and communicating to your employees how the Brand talks, walks, emails, thinks, dresses, networks, speaks to clients, engages, has an intentional tone of voice, blogs and so forth.

What do you think one player's actions cost the team? Is he a great player? Absolutely. What did his great skill gain? Nothing. He didn't understand the brand. The worst part is that he has made these Brand mistakes before, was fined, but had no follow-up from administration.

Who is caught up in the ripple effect of the man's actions?

Players, player's families, endorsements, companies, owners, coaches, players being traded his actions affected everyone. We will never fully know. Does the action/image of one of your employees affect the Brand of your company?

We would love the opportunity to serve you and your company.


Image | Brand | Fashion
info@modaimageconsulting.com |
www.ModaImageandBrandConsulting.com
Office: (615) 656.4279
Consultations are always complimentary

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Posted on 01/14/2016 2:56 PM by Mila Grigg, CEO
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