You want to win? You want your company to win? You want your employees or teams to win? You want better communication? Better reputation? Better sales? You want people to know who you really are? You want to use your God given gifts and live with purpose? You want your company to CRUSH competition and build legacy?
YES? GOOD. BUILD YOUR BRAND. BRAND DRIVES EVERYTHING. It drives marketing, strategy, sales, communication, colors, website design, logo, how you hire people, your culture, brand stories, structure of teams and companies --- everything. Brand is your North Star. It shouldn't be a bunch of words in a manual or on a wall - it should be alive! In each speech, employee, email, greeting and report. Brand is alive.
Have a millennial issue? As in, you can't keep them? Red flag for you don't have a purpose, mission or vision or culture they want to be a part of...Give someone a purpose, get buy-in to that purpose - then you win.
SOCIAL MEDIA AND BRAND
Build your brand now. Not tomorrow. This era is going to pass you by - the ability to share your stories via social media will pass you by. (Side-note: If you are a corporation, small business, association, individual executive, school or company of any size and you are not crushing social media platforms - you're failing. You want to sell an idea? Sell an influencer? Be an influencer? Lead markets? Pass legislation? ...But you don't use social media; you're failing). The era to be first will pass you by. Build your leaders by building their brand. How do you know your 'why' as an individual and as a corporation? Why do you do what you do? Do you know? Does your market?
Are you in sales? Great! Stop focusing on selling and build your brand.
Are you in marketing? Great! Stop focusing on marketing and build brand - then use that as a filter to build marketing strategy. I often hear marketers building websites and picking fonts and I ask them what they are basing their decisions on? If I hear answers like - 'I just think it looks good." "This template looks professional." "I trust the website company." WRONG. Brand drives everything. If your marketer can't tell you your brand - they aren't a marketer.
Are you a team leader? SVP? VP? C-Suite? Congratulations! Are you consistently building your brand? If not, the young guns will pass you by. Do you lead with humility? Do you build others or gossip? What do other team members say about you? What does the company say about you? If you are a CEO/COO/CFO/HIRING MANAGER - fire those that kill your culture even if they are your top performer. Don't believe me? (Read one of the 1000's of leaders who say the exact same thing - https://www.inc.com/adam-robinson/what-to-do-when-your-best-salesperson-is-a-jerk.html). You can find someone else - even if they aren't AS good, they can be taught to be better while not crushing your culture.
Brand building takes time, effort, a strategic plan, storytelling strategy and authenticity. Whether you are 20 or 80 - it's never too late or too early to begin. Build it, update it, do a brand audit (Individually or corporately). Start today!
Our purpose is helping people to be the best leaders, know their own purpose and 'why,' build their dreams and market them!
Our purpose for companies is to help them create a vision, market it, share it and tell the right brand stories and EXECUTE AND WORK! We train teams on communication, leadership, branding, marketing and more...WE LOVE WHAT WE DO AND WE CAN HELP YOU WIN.
MODA Image and Brand Consulting is the only company in the United States that is able to integrate corporate brand, personal brand, leadership, marketing, sales, image, internal and external communication, non-verbal communication, emotional intelligence, brand storytelling, the ‘why’ exercises, professional etiquette, executive presence and fashion into training seminars and 1:1 executive coaching that benefit both the company and its employees.
Email email@example.com or call 615.656.4279 for more information about individual or corporate services.
It has been my sincere pleasure working with Mila on several projects and I intend to solicit her guidance in the future as well. She presented fashion and etiquette courses to students in a class I was giving and she was very well received. She was able to present the information in a fun and non-threatening way, which helped the ladies involved to re-think their image and boost their self confidence considerably. Additionally, she worked with me on image for a TV taping of my show. She helped me with determining the best clothes for my unique body type as well as choosing colors and shades for my skin tone. She brought me out of my shell in helping me to entertain new fashion concepts I hadn't considered before.
She helped me to go into the taping with an assurance that my image, or "brand", was cohesive and effective. I was particularly impressed with how she had pre-shopped for me and had a planned, organized and efficient approach to our time together. She was also considerate of my desire for discretion and privacy during this process. Mila not only knows fashion, but she has a solid understanding and appreciation for how fashion is not just about the clothes. There are so many dynamics to consider and she can put all the pieces together. She customizes and tailors her approach to each individual client and makes you feel special. She is a joy to work with and I would highly recommend her for any individual, company or organization. You can expect a professional that hasn't lost the personal touch!
Music In The Boro With Jack & Diane