Harvard Yanks 10 Acceptance Letters Over Offensive Facebook Posts
The world is watching. Check your social media to ensure that your brand story is consistent. Social media is an incredible tool for sharing your story, gifts, value and goals. Done well, it can lift your brand value and allow you to engage with others personally and professionally.
Ten students had been accepted into Harvard, then had their acceptance offers rescinded due to inappropriate posts. (READ COLUMN HERE) Remember, your posts don't have to be rude or crude, they may simply be inappropriate for the company brand you would like to work with. If you don't complement the corporate brand you either work with or own, you are not adding value. This in turn will diminish your chances for success.
Most college students and young adults right out of college tell us they believe that they should wait to begin building their brand value. WRONG! WRONG! WRONG! You already have a personal brand, you have a reputation - you should have begun building your value with intentionality months, even years ago. If you don't control how you share your message, disaster is around the corner.
Some companies like to believe that they should allow their associates or employees to learn the hard way and then engage in brand training after a few months of work. Too late - one mistake from a new employee could mean a large loss to the company brand. This means revenue declines, unhappy employees and no direction. Brand gives direction, period.
Law firms need to share the brand with their new hires before they are hired - it should be a part of onboarding. Entrepreneurs need to know and share their brand through their own brand filter - don't know what a brand filter is? That is a problem. Hospitals need to share brand leadership with staff to ensure long-term success and care. Accounting firms need to solidify relationships with clients during good economic times, so that they can serve them during lean times. Relationships begin and end with brand. All companies need to engage each employee with brand and leadership training to ensure long-term success through brand consistency...Don't be UNITED AIRLINES...one brand mistake is one too many.
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