Wednesday, 10 May 2017
The Rebrand - When your Personal Brand is not working for you
Is this you?
We run across this in our personal brand coaching sessions. Most times, you are not perceived properly either because you haven’t established your brand, shown your worth and shared your value…Or something has happened where you have been categorized into a reputation that you can’t seem to change. It’s painful, but it can be changed.
Now is the time for a re-brand…begin quickly and do it intentionally. Here are a few things you can do to begin the process.
DECIDE: What do you want people to say?
2. ASK. Utilize your friends, family, colleagues and acquaintances to understand what people REALLY think about you when they see you, hear you or read something you have written. You want to be viewed as intelligent, excellent and detail-oriented? Do others describe you this way? I understand this part is painful – but no pain, no gain. This step helps you to understand what may be keeping you back. You may have made a mistake in college that is still haunting you – tackle that head on and share what you learned.
4. Image. Clothing and image matter. Hundreds of studies back this up – and it isn’t about what you LOOK like or how you were created. It is about being the best you that you were created to be and using your image and fashion to share your value with the people around you. One study with over 300 adults (men and women) showed us that image/fashion matter. The study states, “Respondents looked at images of a man and a woman for just 3 seconds before making 'snap judgements' about them, after respondents were exposed to images for just three seconds, they rated a man wearing a bespoke suit as “more confident, successful, flexible, and a higher earner” than a man in an off-the-rack suit. And the judgements were not about how well dressed he was. They rated him as more confident, successful, flexible and a higher earner in a tailor-made suit than when he wore a high street equivalent.”
Simply stated, your clothing talks. Loudly at times – and it tells people who you are, what you care about and if they should spend time listening to what you have to say. If your office is business casual, then be the best business casual – loose, ill-fitting, faded and tearing Dockers are NOT ok. In fact, try Bonobos pants…they aren’t slacks and they aren’t Dockers – be your best and don’t settle for less. Just because something fits, doesn’t mean it represents your personal brand.
5. Market the Value. You must be intentional about what you share across all platforms and in person. During a re-brand, your goal is to reeducate your brand community – friends, acquaintances, colleagues, family and the stranger at the coffee shop. These are the people who need to know your why, sell you and get behind the real you. After all, your Personal Brand is WHO YOU ARE and a bit of who you want to become…it must be consistent, shared consistently and done in a manner that not only builds you but others as well. (Without doing it in a pushy or cheesy way). Social media, personal hand-written notes, emails, meetings and networking – you must always be in control of your time and your message.
Mila Grigg is a 15 - year brand builder that coaches, teaches and speaks on individual and corporate brand management. MODA Image and Brand Consulting is the premier company in the US providing leadership training, brand consulting, personal brand coaching, employee brand training and image and fashion integration into your professional, professional and company brand. We serve Fortune 500 companies, small businesses, personal service firms, executives, universities and associations across the United States. We do this through training sessions, seminars, events and one-on-one brand coaching services.
Contact us today for more information on Personal Brand Coaching, Fashion/Image Consulting,
Email firstname.lastname@example.org or call 615.656.4279 for more information about individual or corporate services.
Posted on 05/10/2017 1:58 PM by Mila Grigg | CEO
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